Posts Tagged ‘Marketing’

SharePoint Hosting White Paper Rolling Out on Thursday

August 10th, 2011
Posted by: Michael Emrich

SharePoint White Paper

AIS Network has released a new white paper, "To Cloud or Not to Cloud: SharePoint 2010 Hosting Options...and Which One Is Right for You."

By Michael Emrich – Associate, Marketing & Sales

This Thursday will be a big day for AIS Network. Not only will it be the first day of SharePoint Saturday in Northern Virginia, an event we will be attending for the first time, but we will also be rolling out our first-ever white paper. Entitled, “To Cloud or Not to Cloud: SharePoint 2010 Hosting Options…and Which One is Right for You,” the white paper will serve as both a guide to SharePoint and its hosting and an in-depth analysis of the rapidly-growing cloud-based hosting platform for SharePoint.

The paper will serve as a guide to the many hosting options that SharePoint users have available to them. Some of the questions addressed in the paper include:

  • What are your SharePoint hosting options?
  • What are the pros and cons of each option?
  • In what situations would each be preferable?
  • What does each method need from you in order to work?

Selecting a hosting method needs to be a very educated decision, and this white paper is your text book.

The cloud-based hosting method will be discussed in great length, chronicling the explosive growth of hosting SharePoint in the cloud and what kind of options you’ll have available to you. The whole concept of cloud computing is still a relatively new one, so this white paper will hopefully educate you and clear up any misconceptions that you might have about the cloud.

So, if you’re going to be at SharePoint Saturday in Northern Virginia, stop by Booth #419 and pick up a copy. Or, if you’re more interested in an electronic copy, keep an eye out for the white paper’s pdf release on the company Web site.

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AIS Network to Present “Content Is King” at HostingCon 2011

August 3rd, 2011
Posted by: admin

By Laurie Head
AIS Network Vice President, Marketing Communications

If you have to ask what content marketing is, it’s more than likely that you’re not doing it – or at least, you may not be doing it well.  And, if you are not using compelling content to connect with customers, potential customers and your industry at large, well, then your company may not be realizing its full potential as it competes in the 21st century market.

The rules of marketing have changed – due in large part to social media and the ability to share content.

It’s no longer all about boisterously proclaiming your product’s superiority in so many different ways – or about interrupting your customers repeatedly with advertising or other messages.

Rather, you should recognize that what customers really crave is valuable content that will solve their problems and demonstrate how your product, or service, lives in the world.

Wednesday, August 10 at 3p.m.

Let’s face it.  With the exception of a handful of companies, the hosting sector has never particularly excelled at marketing.

As an industry, we don’t articulate clearly the value proposition of outsourced hosting.  It doesn’t have to be that way.  Now is the time for us, as an industry, to start making the connection between how the latest approaches to creating good content and utilizing social media dovetail to help us in telling our individual and collective stories more clearly.

Next week, in our “Content Is King” session at HostingCon 2011 (the premiere conference for the hosting industry), Carrie Jones of San Diego’s prestigious BaileyGardiner marketing agency and I will explain how getting customers to engage with your company’s expanding body of content is one of the most effective ways in which you can:

  • enhance your company’s credibility and visibility;
  • raise the perception that you are an expert in your industry; and
  • build ongoing loyalty/advocacy for your brand.

Even marketing/communications teams that are on a budget can become effective at content marketing, and we’ll give you some ideas and examples to run with.

I encourage you to learn more.  Join Carrie and me for our “Content Is King” session at HostingCon 2011:  Wednesday, August 10, at 3 p.m. in the San Diego Convention Center.

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